Myth No. 4 - Working with many Realtors® gives you more exposure to the marketplace.
(The first three myths have been geared toward home sellers. This fourth myth is addressed to buyers.)
It’s actually kind of comical. When consumers do not understand how the MLS works, you’ll often see them bouncing from agent to agent hoping one agent will magically find the perfect home at the perfect price within an hour of meeting them. If only they knew – there is a better way.
Because all agents have access to the MLS, the best approach to selecting real estate representation is to allow one agent to get to know you and your needs. I’ve always believed that the better I get to know you and to truly understand your needs, the better chance I have of helping you find the right property.
Furthermore, if I know I have your loyalty, I will be much more willing to do more and go out of my way to help you find exactly what you’re looking for. When an agent doesn’t have that loyalty, they often don’t invest the same effort into the home search, and for good reason.
Rather than rush you into my car, I prefer to have my clients complete a “Buyer Questionnaire” before we look for any properties. The questionnaire allows me to get to know you better and to better understand your needs and desires in a property. Then, once I have done sufficient research, I will present properties to you and take you to those you find worth investigating further.
If a Realtor® attempts to immediately put you in the car and look at properties, be careful. They’re hoping to “win the lottery” by having you fall in love with a home emotionally without analyzing your actual needs. Often this leads to hasty decisions and buyer’s remorse just months later when the new homeowners realize the house they bought, while charming, may not be the best fit for their needs. Meanwhile, the real estate agent has cashed their commission check.
You want to avoid Realtors® who operate from such a “sales mentality.” Today’s leading agents treat their careers like self-owned businesses, which means they take pride in forging long-term relationships that dictate they always act in the clients’ best interests. They’re not in it for the quick hit. For instance, I’d much rather be a trusted source of information and sell you three or four houses throughout the course of our relationship than make a quick buck never to hear from you again.
The CA Real Estate Doctor
Erich Salas
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