The Truth About Real Estate Advertising - Myth No. 3

Myth No. 3 - The best Realtors^® will personally have a buyer for my house.

One of the biggest fears in consumers’ minds is that they will list their home with a real estate agent who doesn’t bring any buyers to view their home. The reality is that’s actually the best-case scenario.

When selling your house, what you want to look for in a Realtor^® is a listing specialist. A listing specialist’s plan is to “sell” or expose your house to other Realtors,^® using the MLS to market your home, and basically making your home the focus of his or her activity. If the agent you choose is constantly out showing homes to buyers, they don’t have time for the networking that will expose your house to buyers throughout the region.

When you meet with agents regarding listing your home, make sure they have a plan for other agents to see your home. Evaluate the quality of materials they create for their listings. Research their reputation in the community and in the industry. For a listing specialist, a good reputation will cause other agents to preview your home more willingly and more often. This will maximize exposure for your home, and that’s exactly what you want from your Realtor.^®

^{The CA Real Estate Doctor}

^{Erich Salas}