Squeezing Every Last Dollar From Your Home Sale: Part FIVE

HERE ARE VITAL TIPS AND STRATEGIES ON HOW TO MAKE THE MOST OF YOUR INVESTMENT WHEN YOU PREPARE TO SELL YOUR HOME. READ THIS REPORT AND MAXIMIZE YOUR RETURN ON INVESTMENT.

A Special Report Prepared By Erich Salas

How To Maximize Your Return When You Sell Your Home

Don’t neglect the minor details

It’s often the little things that really stand out. If your mailbox is in poor shape, replace it. Varnish or repaint your door if it needs it. A door knocker and brass kick plate can also be a nice addition. Spruce up the entryway with new light fixtures, potted plants and other decorative touches.

With the exception of adding a deck or patio, most of the steps I’ve touched on here can be accomplished in relatively little time and without a lot of money. But the difference in the impression your home makes on prospective buyers will be dramatic.

Ironically, some of the big-budget items you might consider spending your money on will do little to enhance the marketability of your home. Aluminum siding, for example, is prized by some and loathed by others. Hot tubs may or may not appeal to potential buyers. Watch out for changes that you may find appealing but end up limiting your home’s appeal to others.

Besides swimming pools, other investments you probably won’t see a return on are tennis courts and automatic sprinkler systems. Unless they’re for your own enjoyment, don’t waste your money.

One major expense you may have to consider is a new roof. But if you think you can pass the cost along to a buyer, forget it. Everyone expects a good roof, and they’re not going to pay extra for it. And a roof in poor condition can kill a deal quickly.

Making the best second impression

As with the exterior, I’ve found that there are plenty of interior tricks to punch the right emotional buttons in prospective buyers.

In all rooms, certain minimum standards should be met:

These Are The Minimum Standards:

•    Make sure all plumbing and electrical systems are in good working order

•    Repair cracks in the wall

•    Paint—as is the case outside, a fresh coat of paint throughout the house will more than pay for itself

•    Remove wallpaper

•    Replace missing molding

•    Replace cracked or broken window glass

•    Make sure window and door hardware match

•    Install new floor coverings

•    Install new light fixtures

•    Make sure switch and outlet plates match from room to room

•    Upgrade insulation in drafty or hot rooms

As is the case outside, a coat of paint can literally make the difference between a sale and no sale. Be sure to stick to neutral colors—white or off-white. It tends to make everything look new, clean and bright.

Be sure to paint everything: inside closets, cabinets, pantries, etc. If a prospective buyer opens a door and sees dirty walls or shelves, you’ve just wasted the advantage you had gained by painting in the first place.

Like paint, new carpeting should also be in a neutral shade. This helps buyers visualize their own furniture in your home.

Wallpaper, like wall colors, makes a personal statement about the owner’s tastes. Remove it. Buyers want to visualize what they would do with your house, and wallpaper gets in the way of their dreaming.

Many buyers value good wood floors, so sand and refinish yours if they can be restored. Otherwise, you might consider new flooring. If your home is short on storage space, consider how you can add shelving, cabinets or other storage systems to remedy this deficiency. You may also consider replacing windows and doors with more energy-efficient models.

Taken individually, each of the above improvements may not seem like much. But you’ll find that the cumulative effect of fixing even relatively minor problems will be dramatic. A crack in the wall, a carpet stain or a light switch that doesn’t work can send a negative signal that results in the loss of a buyer. I’ve seen it happen.

Erich Salas

The CA Real Estate Doctor

Squeezing Every Last Dollar From Your Home Sale: Part FOUR

HERE ARE VITAL TIPS AND STRATEGIES ON HOW TO MAKE THE MOST OF YOUR INVESTMENT WHEN YOU PREPARE TO SELL YOUR HOME. READ THIS REPORT AND MAXIMIZE YOUR RETURN ON INVESTMENT.

A Special Report Prepared By Erich Salas

How To Maximize Your Return When You Sell Your Home

Landscaping

Another key first impression is made by the grounds of your home. If you can improve the attractiveness of your landscape without spending a lot of money, you can add a good 5 to 10 percent to the value of your home.

Minimally, you should prune existing trees, shrubs and bushes, clean out dead plants and weeds from flower beds and replace them with colorful flowering plants. Because landscaping can become a high-maintenance headache if not done carefully, choose hardy perennials that require minimal care.

If you have a damaged lawn, you may need to take additional steps. The easiest step is to repair damaged sections with new sod. While seeding is cheaper, it won’t produce grass overnight. A good patch job can make for a great quick fix.

Other lawn problems—dead areas due to lack of sunlight or a tree’s root system—can be solved by planting ground cover or creating additional flower beds.

Like a new paint job, a relatively inexpensive upgrade of existing landscaping can bring far greater returns than what you spend. But don’t do anything that would be deemed excessive by neighborhood standards. The idea is to make your home more attractive, not stand out as an oddity.

If you can improve the attractiveness of your landscape without spending a lot of money, you can add a good 5 to 10 percent to the value of your home.

The driveway

Because it’s big, dark, and usually takes up a significant portion of the property in front of your home, a driveway can affect a buyer’s first impressions. If yours is in good condition, make sure you keep it swept and neatly edged where it meets the lawn. If yours is cracked, buckled or oil-stained, fix it. Patching concrete can be a problem because matching color is difficult; tar and asphalt are relatively easy to match. Whatever you do, be careful you don’t create a bigger problem through quick-fix solutions—use high-quality patching materials and sealers.

Decks and patios

These can be popular additions that add value, especially with smaller homes, because they add living space. But make sure that whatever you do is consistent with your home’s architectural style and integrates well with your outdoor areas.

The garage

If your garage has that rough, unfinished look, consider drywall and matching switch and outlet plates. At a minimum, make sure all switches and outlets work. And give everything a good cleaning.

Erich Salas

The CA Real Estate Doctor

Squeezing Every Last Dollar From Your Home Sale: Part THREE

HERE ARE VITAL TIPS AND STRATEGIES ON HOW TO MAKE THE MOST OF YOUR INVESTMENT WHEN YOU PREPARE TO SELL YOUR HOME. READ THIS REPORT AND MAXIMIZE YOUR RETURN ON INVESTMENT.

A Special Report Prepared By Erich Salas

How To Maximize Your Return When You Sell Your Home.

Now let’s take a look at some projects you might consider, beginning with some simple steps that can reap huge dividends.

Catch ’em at the curb

“Curb appeal” isn’t just catchy real estate jargon. It recognizes the fact that many buyers form their first, and often strongest, opinions before they step out of the car. Remember, buying a home is first and foremost an emotional commitment, especially for first-time home buyers. You may have a long list of logical reasons your home is a good catch, but a buyer is reacting emotionally to what he or she is seeing.

Knowing this, you can use a buyer’s emotions to your advantage. First, take a good, hard look at the first impression your property makes. What do people see? If it’s flaking paint and an unkempt yard, they may be seeing a home that needs a lot of work.

Many buyers form their first, and often strongest, opinions before they step out of the car.

Here are some investments in your home’s exterior that I’ve found through firsthand experience can pay huge dividends:

Paint

It should come as no surprise that surveys show that painting the exterior of your home results in the greatest return on time and money invested when compared to other improvements done for selling purposes. An investment of $1,000-$2,000 can mean adding $3,000-$4,000 to your asking price. And if you can do a good job yourself, your profit is even greater.

Even if your home doesn’t need the full treatment, check the trim around windows and doorways for cracking or peeling, and do any necessary touch-up work.


Erich Salas
The CA Real Estate Doctor

Squeezing Every Last Dollar From Your Home Sale: Part TWO

HERE ARE VITAL TIPS AND STRATEGIES ON HOW TO MAKE THE MOST OF YOUR INVESTMENT WHEN YOU PREPARE TO SELL YOUR HOME. READ THIS REPORT AND MAXIMIZE YOUR RETURN ON INVESTMENT.

A Special Report Prepared By Erich Salas

How To Maximize Your Return When You Sell Your Home.

Planning is everything

If there’s one piece of advice I would give every homeowner regardless of the circumstances, it’s this: Plan first, then do. Careful planning on your part is a prerequisite to undertaking any home improvement project, major or minor. In fact, the quickest way a “minor” project balloons into a major one is when you haven’t thought things through in advance. I’ve seen more people get in over their heads because they didn’t think things through before starting work.

Whether you hire someone or do the work yourself, expect to spend more time and money than you initially anticipate. But by choosing well, you can ensure that the work you do adds the greatest value at the lowest cost.

Be methodical. Try breaking your list into “exterior” and “interior” projects, then break it down further by room or outside area. Decide which projects you’re going to take on yourself and which will require outside help, and then do a rough cost estimate for each job.

One rule of thumb to keep in mind is that if you do the work yourself, you’ll probably recoup more than what you pay out for some improvements. You can probably save anywhere from 10 to 30 percent by removing hired labor from the equation. On the other hand, you might pay more for work done by professionals, but the improvements can speed up the sale of your property.

The quickest way a “minor” project balloons into a major one is when you haven’t thought things through in advance.

Whether you should tackle the work yourself or hire professionals depends on several things. Do you have the time? Can your friends or relatives help you, or are you going to do it all yourself? How skilled are you and your helpers in the task at hand?

You may decide to split the job—the contractor does the major work and you do the finishing. Doing at least some of the work yourself can still save you money. Whatever you do, the key lies in doing it well. If that means hiring a professional, do it. A poorly done job can do you more harm than good.

Erich Salas

The CA Real Estate Doctor

Squeezing Every Last Dollar From Your Home Sale: Part ONE

HERE ARE VITAL TIPS AND STRATEGIES ON HOW TO MAKE THE MOST OF YOUR INVESTMENT WHEN YOU PREPARE TO SELL YOUR HOME. READ THIS REPORT AND MAXIMIZE YOUR RETURN ON INVESTMENT.

A Special Report Prepared By Erich Salas

How To Maximize Your Return When You Sell Your Home.

The “secret” to making top dollar when you sell your home isn’t really a secret at all—I’ve been “revealing” it to my clients for years. But because it involves a lot of discipline and elbow grease, many people decide to cut corners. And that’s when the price you could command begins to drop. 

Do not be one of those people. During my years in real estate, I’ve seen countless examples where well-considered, well-placed investments of time and a little money have dramatically improved the sales price and increased the speed in which a home has sold. 

My report will show you how even minor home improvements can substantially improve the value and marketability of your home.  In today’s economy, there are no guarantees that you will recoup what you spend to improve the value of your home—all the more reason it’s important to pick the right investments. 

But even when you don’t recoup all the money you invest to upgrade, many improvements can give you an important edge over other homes on the market. And the failure to make some improvements can leave you at a distinct disadvantage as buyers compare your home with the competition. Believe me, I’ve seen it happen time and again.

Spend time before you spend a dime

Unless your home is in mint condition or you’re selling it as a “fixer-upper,” there’s probably a long list of repair or remodeling projects to consider. These can range from relatively simple jobs, such as painting a bathroom, to more complex room-addition or remodeling projects.

In considering any home improvement project, you need to ask yourself a couple of questions: Why are you doing it? Is it work that really needs to be done—a paint job or replacing a leaky roof? Or is it an amenity you’d like that you think might appeal to a potential buyer—a hot tub or home office addition, for example. Will it add value to your home, or have no impact at all? Or will it make your home more difficult to sell?

Some investments—like painting and yard work—involve relatively little cash outlay and yet return many times your cost. Other improvements that you think add value have no significant impact. Adding a swimming pool is a good example. Besides the hassles of maintenance, a pool can reduce your home’s appeal among families with small children because of safety concerns.

Erich Salas

The CA Real Estate Doctor

The Truth About Real Estate Advertising - How do you choose a Realtor®?

(Without making your decision by default)

In the typical scenario, consumers choose a Realtor^® by opening the paper, seeing a house they’re interested in and calling the agent who advertised the house. And before they know it, that person has become their real estate agent – by default.

Remember, regardless of who advertised a house, all real estate agents have access to the same information. That means you can call any agent and they will be able to tell you about the house being advertised. It also means that if you choose your agent based solely on a house he or she advertised, you’re doing yourself a huge disservice. You wouldn’t select a doctor or lawyer or any other professional without getting to know who they are first, would you?

By keeping these three points in mind and meeting with several agents who meet the criteria, you will choose an agent that’s right for you and your individual needs.

1. Look for indicators of success

Today’s leading Realtors^® aren’t those running house ads or classifieds, but those who have a strong marketing presence with high-quality, personal marketing materials. According to consumer research, there are three traits you should look for in an agent: High-quality personal marketing materials, a personal brochure, and a seller’s questionnaire. High-quality marketing materials are full-color, professionally designed and printed on thick stock paper. Collect personal brochures from local agents, read them, and narrow them down to a short list of agents to meet with. Also, make sure each agent provides you with a seller’s questionnaire. While it will help them determine what you’re looking for, even more importantly, it’s an indication that they provide quality service.

2. Make a personality match

When you meet with the Realtors,^® look less for qualifications – after all, all licensed agents are able to do the same things – and focus on personality fit and your ability to relate to them as a person.

3. Make sure they understand you

An agent is only going to be as good as their understanding of your needs and desires. Make your intentions clear and specific. Then listen up to ensure they are on the same wavelength and that they are confident they will be able to cater to your specific needs.

The CA Real Estate Doctor

Erich Salas

Comparing 2 REO's in Nipomo Both Listed at $209,900.

Here is a preview of two REO's listings right around the corner from each other in Nipomo.

This is 197 E. Knotts Street in Nipomo. 3bd, 2bath, approx 1380 sq ft.

This is 244 E. Price Street in Nipomo. 3bd, 2bath, approx 1220 sq ft.

Both these house are located on the east side of hwy 101 near Nipomo Elementary.

The CA Real Estate Doctor
Erich Salas

The Truth About Real Estate Advertising - Myth No. 4

Myth No. 4 - Working with many Realtors^® gives you more exposure to the marketplace.

(The first three myths have been geared toward home sellers. This fourth myth is addressed to buyers.)

It’s actually kind of comical. When consumers do not understand how the MLS works, you’ll often see them bouncing from agent to agent hoping one agent will magically find the perfect home at the perfect price within an hour of meeting them. If only they knew – there is a better way.

Because all agents have access to the MLS, the best approach to selecting real estate representation is to allow one agent to get to know you and your needs. I’ve always believed that the better I get to know you and to truly understand your needs, the better chance I have  of helping you find the right property.

Furthermore, if I know I have your loyalty, I will be much more willing to do more and go out of my way to help you find exactly what you’re looking for. When an agent doesn’t have that loyalty, they often don’t invest the same effort into the home search, and for good reason.

Rather than rush you into my car, I prefer to have my clients complete a “Buyer Questionnaire” before we look for any properties. The questionnaire allows me to get to know you better and to better understand your needs and desires in a property. Then, once I have done sufficient research, I will present properties to you and take you to those you find worth investigating further.

If a Realtor^® attempts to immediately put you in the car and look at properties, be careful. They’re hoping to “win the lottery” by having you fall in love with a home emotionally without analyzing your actual needs. Often this leads to hasty decisions and buyer’s remorse just months later when the new homeowners realize the house they bought, while charming, may not be the best fit for their needs. Meanwhile, the real estate agent has cashed their commission check.

You want to avoid Realtors^® who operate from such a “sales mentality.” Today’s leading agents treat their careers like self-owned businesses, which means they take pride in forging long-term relationships that dictate they always act in the clients’ best interests. They’re not in it for the quick hit. For instance, I’d much rather be a trusted source of information and sell you three or four houses throughout the course of our relationship than make a quick buck never to hear from you again.

The CA Real Estate Doctor

Erich Salas

The Truth About Real Estate Advertising - Myth No. 3

Myth No. 3 - The best Realtors^® will personally have a buyer for my house.

One of the biggest fears in consumers’ minds is that they will list their home with a real estate agent who doesn’t bring any buyers to view their home. The reality is that’s actually the best-case scenario.

When selling your house, what you want to look for in a Realtor^® is a listing specialist. A listing specialist’s plan is to “sell” or expose your house to other Realtors,^® using the MLS to market your home, and basically making your home the focus of his or her activity. If the agent you choose is constantly out showing homes to buyers, they don’t have time for the networking that will expose your house to buyers throughout the region.

When you meet with agents regarding listing your home, make sure they have a plan for other agents to see your home. Evaluate the quality of materials they create for their listings. Research their reputation in the community and in the industry. For a listing specialist, a good reputation will cause other agents to preview your home more willingly and more often. This will maximize exposure for your home, and that’s exactly what you want from your Realtor.^®

^{The CA Real Estate Doctor}

^{Erich Salas}