What It Is & How It Works
The Multiple Listing Service is essentially a huge database including every home that’s listed for sale throughout the entire region. Many Realtors® would like to have you believe that they are the only person with access to this information. The truth of the matter is that any licensed real estate professional has access to
the MLS and can give you information about any house listed for sale.
Why this is important is because house ads are designed to generate hot leads for Realtors.® If you’re unaware that any licensed real estate professional can provide information regarding the advertised home, chances are you’re going to call the agent who advertised the house. Here’s the problem: Again, this is choosing your real estate representation by default. You know nothing about this agent other than the fact he/she advertised a house that piqued your interest.
The better alternative for a consumer is to have a Realtor® with whom you have built a strong working relationship, just as you have a family doctor, accountant or lawyer. This is someone you know, trust and feel comfortable with. Then, the next time you see John Doe advertising a house, rather than calling him, you call your
personal Realtor.® That way, not only can you trust any information you’re given, you avoid calling a complete stranger and most likely avoid ending up on another mailing list.
Erich Salas
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